DEBANGSHI BASU
Lead UX Designer @ Accenture | Ex- Manipal Group | Interface Design Specialist | Design System Specialist | Brand Identity Design Expert
Innovative and detail-oriented Designer with 5 years of experience in creating user-centric digital applications. Expertise in interface design, brand identity, and design systems. Adept at using design tools like Adobe Creative Suite, Sketch, and Figma to craft visually appealing and functional user experiences. Strong problem-solving skills and a passion for enhancing digital interactions through thoughtful design solutions.
Clients I've Worked:
Experience:
Design Experience Specialist (Lead) - UX Design
Driving UX design projects, managing a team of designers to deliver design solutions for clients across diverse industries.
Skills Used: User Experience (UX) Design, User Research, Wire-framing, Design Systems, Visual Design, Team Leadership, Stakeholder Collaboration.
Design Experience Specialist (Lead) - UX Design
Manager, Design (UI/UX)
Leading the UX design efforts across all lead-generation platforms for the ed-tech business, empowering learners to make informed decisions through intuitive and impactful design solutions.
Skills Used: User Experience (UX), A/B Testing, Rapid Prototyping, Graphic User Interface (GUI) Design.
Manager, Design (UI/UX)
Re-designing The Primary Student Acquisition Website (onlinemanipal.com): Included user research usign different analytics tool and improving the overall user experience of the website along with defining new design systems.
Re-designing Lead Acquisition Landing Pages and University Subsites | Designing end-to-end marketing campaigns | Identity design and design systems for various campaigns, events and internal brands
Associate Art Director
Working with a team of 6 as the creative lead of the Branding team | Strategising, planning and executing various client projects | Redesigning the brand and visual guidelines for Kreo | Redesign Kreo's portfolio website
Associate Art Director
Designing and executing end-to-end client projects (including disciplines like branding, identity design, publication design, brand campaigns, illustrations etc.) | Designing Kreo's calendar for 2022
Assistant Art Editor
Designing and redesigning book covers | Ideating and pitching for new covers for new books and series
Assistant Art Editor
Brand Designer
Brand Designer
Intern, Graphic Design
Intern, Graphic Design
Intern, Graphic Illustrator
Intern, Graphic Illustrator
Education:
Bachelor of Design (B.Des)
Bachelor of Design (B.Des)
Higher Secondary Education
Higher Secondary Education
