Project on it's way
The project is either on-going or getting ready.
You should be able to see it in a few days!
The project is either on-going or getting ready. You should be able to see it in a few days!
The project is either on-going or getting ready.
You should be able to see it in a few days!
The project is either on-going or getting ready. You should be able to see it in a few days!
A conceptual branding exercise of a tissue paper company that tries to appeals to a sense of ruggedness and individuality. The project included market research and positioning, naming, logo, brand tonality, packaging and outdoor signage.
The case studies deep dive into specific challenges of the project and their solution through design. Each case study will take you through a unique challenge or a design process and how it was tackeled or used to achieve a desirable result.
According to surveys the Indian Market has one of the highest consumption of facial tissues and the rate of consumption has seen a constant growth. Tissue for feminine hygine has been one of the stronget selling factors but men don’t lie far behind. There has been a significant increase in the rate of men buyers of tissue over the last 5 years. Generation Y (the Millennials) have great demands and explicit lifestyles which goes on par with high purchasing power and a high feeling of individualism. Millennial account for roughly $150billion of purchases every year.
The goal was to create a new target market for tissue papers as skincare for men. It will project itself as rugged and tough separating itself distinctly from its competitors.
The tone of voice and illustration style is rugged and quirky acheived with wordplay, start contrast of black and red and a sketchy illustration style. As application packaging, posters and signages we designed.
