Project on it's way
The project is either on-going or getting ready.
You should be able to see it in a few days!
The project is either on-going or getting ready. You should be able to see it in a few days!
The project is either on-going or getting ready.
You should be able to see it in a few days!
The project is either on-going or getting ready. You should be able to see it in a few days!
Kreo's new visual identity was a function driven identity refreshdesigned keeping in mind the different touchpoints by different stakeholders. The main goal was to not go far from the existing identity yet acheive an overall fresh look and feel. The process included optimizing the logo, devicing a grid system, relook at the colour palette, typography and the implementation of the new design language across different touchpoints.
The case studies deep dive into specific challenges of the project and their solution through design. Each case study will take you through a unique challenge or a design process and how it was tackeled or used to achieve a desirable result.
The objective of the identity redesign was highly function driven. For each touchpoint we went for a minimal approach for the design and our decisions were led by how people were interacting with the medium and to reduce visual noise and increase clarity. To start with the logo was adjusted, the colours were relooked at and new typefaces and a grid system was introduced.
Once the basic design elements were finalized, we rolled out the new identity manual and eventually implemented it on all our touchpoints like social media, presentation templates, website, emailers, internal value book, and many more.
